Effective Media Releases

Participants in this workshop will be asked to come with an idea for a media release in mind. After a discussion about their objectives and the audiences they want to reach, the group will go through the process of writing an effective release step by step, through guided revisions of their own documents. The objective is for each participant to have a usable draft release in hand by the end of the session, as well as an understanding of the key steps and considerations that go into drafting effective media releases.

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